Blog | Wednesday, April 29, 2009

Product placement, of sorts, but for a good cause

Those same viewers who are learning about HIV transmission via TV show Grey's Anatomy may soon be funding research into skin cancer, Alzheimer's disease, and neurologic conditions.

The popular show has created an online wedding registry for betrothed Drs. McDreamy and Grey which includes the option of donating to the American Academy of Neurology Foundation, the American Skin Association, and the Alzheimer's Association. Loyal fans can give a straight-up cash donation to any of these charities, or for only $5, buy a "virtual brain"--essentially, a little brain icon with one's name and message slapped on it, which will appear on the AAN Web site.

Now, who says television rots the brain?