Blog | Wednesday, October 7, 2009

1500 calories for $5--good deal or bad?

Maybe it's an argument for the soda tax. Or further explanation of the association between poverty and obesity.

In any case, this NY Times article about the impact of posting calorie counts is fascinating. It reports on a new study which found that people actually ordered more fast food in some poor neighborhoods after calorie counts were posted. Why? From the anecdotal interviews in the article, it sounds like the customers really just don't care about calories.

Is this the fatal flaw in calorie posting? Are people overeating by ignorance or by choice? The findings raise the unfortunate possibility that the only major accomplishment of posting calorie counts could be saving yuppie dieters some math.