Blog | Thursday, February 16, 2012

QD: News Every Day--Video offers simple explanation of an accountable care organization

Finally, someone has developed a simple explanation of what an accountable care organization is, and how doctors can explain it to their sometimes frightened patients. The video summarizes how hospitals and primary care physicians will reorganize under these plans, how pay-for-performance works, and how patients will be shuffled in the reorganization of their health care.

Jeff Krasner, a health care communications strategist, created the video, which is hosted by WBUR public radio in Boston. They are also "taking requests for other topics so soporific and esoteric they can only be explained tolerably in a cartoon video."

For a more formal explanation, and more physician-oriented details than an animated cartoon can provide, delve into the resources provided by the American College of Physicians.