Blog | Thursday, April 12, 2012

QD: News Every Day--Doctors adopt social media for job searches


Physicians are using social media more year-to-year, and while absolute results are still small, the success rate has doubled, according to the second annual survey by AMN Healthcare.

Among nearly 2,800 health care professionals (about a 4% response rate):
--In 2011, 1 in 3 respondents cited use of social media when searching for a job, compared with 1 in 5 in 2010.
--Nearly half of all health care professionals surveyed said they use social media for professional networking.
--11% of respondents said social media use resulted in a job interview, 9% said it led to a job offer, and 6% found a new job, which is twice the 3% of respondents who credited social media for securing a job in 2010.
--Allied professionals (36%) and nurses (33%) are the most frequent users, followed by pharmacists (29%) and physicians (23%).
--More health care professionals are using mobile job alerts year-over-year and success rates are up as well. Of those using job alerts, 10% received an interview, 14% received a job offer and 8% secured a job (compared to 1% securing a job from social media in 2010).
--Facebook was once again chosen by 3 out of 4 health care professionals surveyed as their most favored site for career-seeking opportunities. LinkedIn was second.

Physicians still seem to cling to their professionals networking. Significant changes in job search methods for physicians from 2010 to 2011 include a 10 percentage point decline in use of "search engines" and a 27% change in "recruiter found me" (76% in 2011, compared with 49% in 2010). Although their use of "referrals" declined year over year (80% in 2010), physicians were the highest users of "referrals" among clinicians (77%).