Blog | Friday, May 24, 2013

QD: News Every Day--CDC urges smokers to seek physician help when quitting


Because a doctor's advice and assistance more than doubles the odds that a smoker will quit successfully, the Centers for Disease Control and Prevention is partnering with ACP and four other physician groups on a "Talk With Your Doctor" campaign.

Get ready for the influx in your waiting room? Almost 70% of all smokers want to quit, according to the CDC cited in its National Health Interview Survey.

The drive will be part of the "Tips From Former Smokers'' national television and online ad campaign through the end of this month, the agency said in a press release. Ads in the campaign end with the voice-over narration, "You can quit. Talk with your doctor for help."

"We hope doctors will offer evidence based counseling and medications to all patients who can benefit from them," the CDC director said.

Through partnerships, doctors will be offered training on tobacco interventions, and will receive information about the campaign through academic journals, newsletters, and digital communications. Besides ACP, participating medical societies include the American Medical Association, the American Academy of Family Physicians, the American Academy of Pediatrics and the American Congress of Obstetricians and Gynecologists.